Two offers for the business, compared on what reaches you.
Corvane’s offer is $3.3 million higher on paper. At closing, the two put almost exactly the same cash in your account. What separates them is everything after closing: how much depends on someone else, how wide the range runs, and what happens to Graham, the team and the building.
Same company, two very different deals.
Both buyers value Whitlock Fluid Power on its $3.8 million of earnings. Ashgrove Equity Partners, a private equity firm, wants the company as a platform to grow and asks you to stay invested. Corvane Industrial, a public distributor, wants your customers and branches and would fold the company into its own.
$1.2M seller note, 6%, due in year five
$2.5M in Corvane shares, locked up 12 months
A $3.3 million gap that closes before the wire.
Start from each headline and take out what doesn’t arrive as cash on closing day: the parts paid later, money held back for the buyer, deal costs and the tax due for the year of the sale.
Structure decides how much of the gain is taxed, and when.
Ashgrove wants an asset purchase for tax. Through a pre-closing reorganization, the buyer gets to depreciate what it buys again. For you, $2.1 million of past depreciation on trucks, shop equipment and inventory systems comes back as ordinary income at 41.75% instead of capital gain at 24.75%. That costs you about $357,000 more than a stock sale.
The rollover is not taxed until it is sold. The $6.2 million you reinvest carries over a quarter of your basis and is taxed only when Ashgrove sells the company, likely in year four or five.
Corvane is a clean stock sale. Every dollar is capital gain. The earnout is taxed as it is paid, so if it never pays, you never pay tax on it. The shares are taxed at closing even though they’re locked up for a year.
Federal 20% on capital gain and 37% on ordinary income, plus 4.75% state. The sale is exempt from the 3.8% net investment income tax because Graham works in the business. Your basis in the company is $1.6 million.
The parts you don’t control.
Each offer leaves real money in someone else’s hands for years. Switch between outcomes to see how each piece and the five-year total move.
Ashgrove wins the base case. Corvane has the higher floor.
In today’s dollars, the base case favors Ashgrove by about $650,000, almost all of it from a second payday on the rollover. But the spread is the real difference. If Ashgrove borrows heavily and the platform stalls, the rollover could return half its value and the note could be cut, leaving you $1.9 million behind Corvane. If the plan works, you finish $3.0 million ahead.
Corvane’s range is narrow because most of its value arrives within 18 months. Its main risk is the earnout, which depends on sales from your accounts after Corvane has merged the warehouse and the sales team.
The building is its own decision.
Whitlock Properties owns the shop and warehouse, worth about $3.4 million. Ashgrove would lease it for ten years. Corvane would buy it for $3.25 million, $150,000 under the appraisal, as part of the deal.
Over five years, keeping and leasing it is worth about $800,000 more in today’s dollars, and the lease is backed by the company you’re selling. Selling it removes landlord risk and puts the cash to work now. Either choice can be negotiated with either buyer, so we kept it out of the business comparison above.
Five years of rent after tax plus the building’s after-tax value in year five, in today’s dollars, versus the sale price after a $630,000 tax bill (depreciation taxed at 25%, the rest as capital gain).
What each offer asks of your family.
Five asks, reviewed by your whole team.
Neither letter is final. These asks would change the comparison the most. We’ll take each one through your CPA and transaction attorney before it goes to your banker, so the numbers, the tax and the legal terms all line up.
- CorvaneReplace the $2.0M escrow with an insurance policy, as Ashgrove did. That moves about $1.9 million from 18 months out to closing day.+$1.9M at closing
- CorvaneTie the earnout to sales from your existing accounts, not combined earnings after the merger, and pay it in full if Corvane merges the sales team early.Protects $4.0M in years two and three
- AshgroveAsk them to cover the extra tax from the asset treatment. They gain the depreciation; a gross-up is common.+$357K
- AshgroveCut the rollover to 15% or get minority protections: tag-along rights, a seat or observer at the board, and limits on new debt that ranks ahead of you.Moves $2.5M to cash, or protects $6.2M
- BothSettle the building separately: appraisal value from Corvane, or a lease from Ashgrove with a parent company guarantee.+$150K, or a safer lease
Outcomes. Downside, base and upside weight 25%, 50% and 25%. Ashgrove rollover at 0.5×, 1.7× and 2.8× in year five; seller note paid in full except in the downside (interest stops after year three, half the principal recovered). Corvane earnout pays year one only, years one and two, or all three; shares sell at 70%, 105% or 120% of today’s value; escrow claims of $600K, $100K or none.
Today’s dollars. Future amounts discounted at 5% a year. The five-year view covers everything each offer pays; Graham’s salary or consulting fee is pay for work and is left out.
Taxes. 2026 federal rates; state shown at a flat 4.75%. Seller note and earnout reported on the installment method. Deal costs (banker at 2% of headline plus $250K legal) reduce the gain.
What’s next. We’ll walk through this with you, your CPA and your transaction attorney on October 30: your CPA on the tax treatment and how the price is allocated, your attorney on the escrow, earnout and non-compete terms. Then we’ll send your banker the asks you choose before the November 13 exclusivity decision.
Confidential, prepared for Graham and Elise Whitlock. Prepared October 2026. Values, tax and outcomes are estimates based on the two letters of intent and the assumptions above; final terms, purchase price allocation and working capital adjustments will change them. This is not tax or legal advice; please review with your CPA and transaction attorney.
This sample interaction is a hypothetical composite with fictitious names. Graham and Elise Whitlock, Whitlock Fluid Power, Ashgrove Equity Partners, Corvane Industrial and Caldermont Private Wealth are fictitious.
Built with Helmsted.